Transform from Surviving to Thriving:

Lead from the Heart &

Change from the Soul!

Iris Patricia Furer

Transformation Coach

INSIDEOUT Coaching Furer led by Iris Patricia Furer is a boutique coaching company for female C-level executives in business and organisations to fundamentally transform from unconscious surviving to mindful thriving in an authentic, effective and impactful way.

Do you recognize any of this?

As a female C-level executive you are in an exposed position. A lot of eyes are on you, your decisions and actions. You carry a lot of responsibility, and it can feel lonely at the top. You are passionate about what you do, and the difference you can make in peoples' lives, and in the world around you. You have come a long way.

For you, there is little work-life balance. Your private and professional lives are intertwined. And here we are, in this connected world that is more and more digital, disruptive and volatile. Life is increasingly uncertain, complex, ambiguous and diverse. It shouts for New Leadership. And what does this mean for you as a leader, and human being?

You try to make sense of it, you want to stay in control of others & yourself. You have to deal with resistance, expectations and disappointments, secret anxieties and fears, stuckness and failure, grief and shame. There is envy and tough competition around you. Honestly, "fake it 'til you make it" isn't your thing, and yet you are pulled into this stream. Your stress level is constantly high, you find yourself fighting off agressive or depressive moods. You ignore the signs of possible burn-out because there is always more to do. Unconsciously, it sneaks up on you, and it has become the new norm to not feel, and go through life this way. You are tough, you can do this: career, family, and all.

You are interested in personal growth and self-realisation work. And you possibly have worked with an executive coach or life coach before. And yet, something in you is looking for a more profound, fundamental and all embracing transformation: authentic, effective and highly impactful.

A personal transformation, that will empower you to speak your truth, allow you to be who you are, how you feel, and in what way you pursue what your heart & soul really long for. 

Hand over heart, I'd love to work with you.

Your life story, your joys, worries and pains, and your wish and commitment to positively and fundamentally transform your current awareness and perception of yourself, and your life, calls forth the best in me for the best of you. 

Recognize. Commit. Transform.

INSIDEOUT transformation is a fundamental leap of growth in your consciousness. You make bigger steps in less time, with more impact on personal and professional levels. It is the opposite of the stressful mindset of "higher, faster, further".

It is about mental, emotional and spiritual growth and health - mind, heart, body and soul together. Your natural resilience, agility and joy in life improves. You recognize and accept life's lessons, you take the learnings, you forgive and move on: feeling liberated, empowerd and fulfilled. 

Transform from Unconscious Surviving to Mindful Thriving

So how to navigate in this ever changing, complex and sometimes contradictory world in a self-responsible and self-caring way?

How to stay emotionally, physically and mentally healthy to lead self and others best? How to be the authentic, impactful leader and mindful changemaker you long to be?

This transformational INSIDEOUT coaching will support you in:

  • letting go of what no longer serves you, mentally and emotionally, with positive impact on your health & wellbeing
  • walking your talk, speaking your truth & making conscious choices 
  • engaging with ease and in flow with who you are
  • being more resilient, agile and clear in your decision making
  • communicating with clarity & focus
  • radiating your true impactful power from within
  • embracing and living paradoxical qualities at the same time: e.g. lead versus follow; flexible versus strict; strong versus vulnerable; 
  • serving the highest good in alignment with who your are and your values

Clients experiences - recommendations

"Iris has a gift of reaching our deeper selves. Her method is surprising.

However, given recent learning on neuroscience and how the brain actually works, one can appreciate why this transformative approach is so impactful...[...]

Elizabeth, Policy and Public Affairs Executive, France and Canada

"[...] Her unique talent in helping people dig as deep as needed into any issues or perceived barriers, and resurface same yet different, at the “next level”, helping people to access, unfold and live their personal potential is something that I greatly appreciate and admire."


Petra S., Head of Global Marketing, Switzerland

I highly recommend Iris as a coach. Key benefits I have experienced are:

  • Working through barriers that have built up over time and in a period of transition have needed to be addressed both personally and professionally
  • Feeling stronger and re-empowered to take new steps personally and professionally
  • Inspired to look at my professional life differently and relieved to be honest about it being a new phase. 

The key is to be open and ready for the approach. If you are looking for a more traditional life coach to help you further then perhaps Iris is not what you are looking for. If you are seeking to grow, learn more about yourself and opportunities and transform your path then Iris is a perfect match!

[... read full testimonial here...]

A.H., International Connector and Multicultural Expert, Europe/USA/Asia

"[...] Iris Patricia Furer has an extraordinary gift and talent which she brings to the table during her transformational coaching work.

What specifically attracted me when we first met was what I would describe as her “Global Citizen” attitude. She looks beyond borders, barriers and limitations, inside and outside of people. This adds a lot of value to people’s wellbeing and to their own personal contribution in this world.

Her unique in-depth way of coaching, the variety of tools she has at hand and her explorative questioning may be challenging at times – for me it certainly was. However, it has always been rewarding.

Her coaching style is discrete, respectful, compassionate and in a weird way fun, too."

[... read full testimonial here...]

EdK - Independent Entrepreneur & Talent Scout, The Netherlands

Mutual trust, respect and a "click" are key to us working together. 

Discretion is a promise - one of many reasons why my clients refer people to me. For more testimonials, please click here. 

The transformational triple A's of my 9 step INSIDEOUT Approach

Together we go beyond using traditional coaching methods. Our mission together continues where most coaches would stop: at the emotional level.
We start with
profilingvalues, a very reliable, acurate and effective analysis that aims deeper than your behaviours: it measures on the level of your values and attitudes. This provides in-depth clarity and a laser sharp focus for your transformational coaching.

In its core it is a simple, yet profound, very effective and impactful process. All of you is welcome. In whatever way, shape or form. You might encounter some resistance, some fear and anxiety, some dismanteling and destruction of mistakes and illusions, and some sweat and tears. You might find yourself in some uncomfortable "showdown moments of truth". Trust me. This indepth process will serve you to get into alignment with your true and intuitive self, your values, and who you really are.

get clarity & focus

design your reality

walk your talk

Profilingvalues Analysis as your starting point:  for in-depth clarity & laser sharp focus

Your openness and willingness, your courage and commitment will support you do the work. I walk along side you, as your transformation coach and sparring & accountability partner. You can transform yourself and co-create a new life that you long for in alignment with your values. Step by step. 

Detox from your Past.

Free your Present.

Create your Future.

LInkedIn Iris Patricia Furer
Twitter Iris Patricia Furer

INSIDEOUT Coaching Furer - Rotterdam, The Netherlands

registered Rotterdam Chamber of Commerce nr 62882120; VAT number NL002517890B09

*let there be light, love and truth - deus dabit vela*

Copyright @ Iris Patricia Furer 2008-2020 All Rights Reserved - Colofon - Privacy Policy